Director of Marketing
126 Business Park Drive
Utica, NY 13502
- BS, Business Management, State University of New York – Plattsburgh
Mollie Matthews joined our team in 2017 and is the Director of Marketing for Tidal Basin and Adjusters International. She develops and oversees the preparation and execution of sales and digital marketing strategies aimed at client growth, retention, and new client acquisition.
Mollie is a digital media expert with over 20 years of experience. Since joining TB and AI, she introduced innovative techniques aimed at strengthening brand loyalty, boosting revenues, and building marketing campaigns that connects with audiences.
When Hurricanes Maria, Irma and Harvey struck in the summer of 2017, Mollie leveraged her media talents to maximize public outreach campaigns highlighting grant programs available to provide disaster relief and aid to the citizens and governments of Texas, Florida, and Puerto Rico. In Puerto Rico, Adjusters International managed and executed the Tu Hogar Renace (Your Home Reborn) program on behalf of the Puerto Rico Housing Authority which provided assistance to the 2,300 displaced citizens. Mollie built and launched a marketing campaign to create awareness not only for the program but for employment opportunities available to Puerto Ricans that became unemployed due to the disasters. This bilingual campaign received over 1.7M views driving over 13,300 directly to the Tu Hogar Renace public assistance page.
Mrs. Matthews manages the Tidal Basin online marketing efforts in Web Design, Web Development, Search Engine Optimization, Pay-Per-Click Advertising, Online Marketing Campaigns, Social Media Marketing and Online Public Relations. She is proud to have pioneered the development and launch of a new online presence for Tidal Basin.
Prior to joining TB and AI, Mollie served in various roles such as Vice President of Business Development, Sales and Marketing Director, and Director of Sales Planning in various fields including digital marketing, healthcare technology, and alternative fuels.
Mrs. Matthews resides in Upstate New York with her husband and two rescue dogs. When she is not out enjoying the lake she can often be found biking, hiking or spending time with family and friends.
- ENYSHE (Eastern New York Society of Healthcare Engineering)
- IAEM (International Association of Emergency Managers)
- NEMA (National Emergency Management Association)
- SEMPO Certified (Search Engine Marketing Professionals Organization)
- Google AdWords Certified